Brett Crawford

Brett Crawford

Brett Crawford is an associate professor of management at Grand Valley State University in Michigan. He is an organization theorist.

A person is fly fishing in Alaska in 2013. (Photo by Joseph/CC BY-SA)

What social change movements can learn from fly fishing: The value of a care-focused message

By: , and - August 29, 2023

Summer and fall are prime times for getting outdoors across the U.S. According to an annual survey produced by the outdoor industry, 55% of Americans age 6 and up participated in some kind of outdoor recreation in 2022, and that number is on the rise. However, the activities they choose are shifting. Over the past […]